About this book
The seventh entry in the ABM series tackles the hardest question in account-based marketing: proving it works. Frameworks for attribution, pipeline influence, and the metrics that convince CFOs — plus how to scale what the numbers say is working.
Details
- Publisher
- Ideovee Publishing
- Language
- English
- Pages
- 198
- Publication date
- April 20, 2026
- Age group
- All ages
About the Author
MV
Murray Vince8 books published
Murray Vince writes practical business books for revenue teams, founders, and operators — covering B2B sales, account-based marketing, prospecting, and the real rules of running a company. He is also the illustrator of the Ideovee Children's collection.
View full profile
Reviews
Write a review
Sign in to share your thoughts on this book.
