Finally — marketing and sales on the same page
The revenue-team operating model in chapter 4 ended a year-long turf war at our company. Required reading for B2B founders.
— James Carter
A practical playbook for building a modern B2B revenue team. Teamwork shows founders and sales leaders how to align marketing, sales, and customer success around one revenue engine — with the org structures, rituals, and metrics that make it work.
Murray Vince writes practical business books for revenue teams, founders, and operators — covering B2B sales, account-based marketing, prospecting, and the real rules of running a company. He is also the illustrator of the Ideovee Children's collection.
View full profileThe revenue-team operating model in chapter 4 ended a year-long turf war at our company. Required reading for B2B founders.
— James Carter
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